Overview

Diploma in Mass Communications provides students with the necessary theoretical knowledge in the interdisciplinary fields of mass communication, journalism, film, and multimedia as well as the practical aspects of these areas so as to provide career opportunities in the mass media, commercial, financial and information system sectors of the economy.

Objective

To equip all graduating students with all the vital knowledge and skills so as to ensure that each and every student is effectively well versed to begin a career in mass communication.
To develop students’ intellectual capabilities of interpretation and analysis; critical evaluation; selection and synthesis; reasoned argument; research and problem solving skills related to mass communication.
To enable students to hone certain vital skills that are essential in the field of mass communication such as communication skills, problem-solving skills, team work and personal responsibility.

Course Structure

 This is a comprehensive mass communication course with emphasis in digital media, research and psychology.
The programme consists of 8 modules:

Course Synopsis

Introduction to the Foundational Concepts, theories and principles of Mass Communication This course provides an introduction to the basic theories, concepts, principles, and contexts of Mass communication. It is designed as an introduction to the field of Mass communication. It offers an overview of fundamental communication principles and practices applicable to many careers. Students will learn how to reflect and think critically about communication in personal and public contexts and explore how communication has created and shaped our society as well as our personal lives.

Journalism: Reporting and Writing This is a fast-paced, intensive introductory course that lays out basic journalistic techniques and principles, introduces students to classic examples of journalistic writing, gives them exposure to professional practitioners and newsmakers, instills ethical behavior, and provides practice in writing various types of news stories. Designed both for those who are new to journalism and those with some journalistic experience, this course will boost the skills of students no matter their level of expertise. This course will use lectures, readings, and class discussions to familiarize students with key issues that journalists face. Students will also receive hands-on instruction in journalistic methods including interviewing skills, reporting, writing leads, story structure, and working with speed and accuracy. Students will apply their learning by writing spot news pieces, profiles, and longer form articles

Introduction to Multimedia Storytelling and Scripting Multimedia storytelling provides context and depth to news stories. In this hands-on course, receive a comprehensive overview of multimedia storytelling, which is crucial for professional success as a journalist today. While participating in an intensive group project, gain practical experience in all facets of digital story production for news and documentaries. In the first two sessions, build your technical skills by shooting digital footage and completing editing exercises.

Introduction to Radio and Television Storytelling This module offers students with an understanding of the contemporary commercial television industry, this course analyzes the interrelationships among broadcast and non-broadcast delivery systems, stations, networks, programming, advertising, audiences.
Students will be able to acquire the principles and techniques of commercial radio broadcasting. Students learn about licensing, sales, research, programming, and federal regulations. Students get hands-on experience with up-to-date broadcast equipment while learning audio console operation.

Principles of Marketing This course provides an introduction to basic marketing concepts. Topics include the marketing mix, new product development, consumer behavior, customer relationship management, strategic planning and e-commerce. Students will develop a comprehensive marketing plan and apply course concepts to real or imaginary products.

Photo Storytelling This class explores the interactivity and narrative of digital media through the creation of audio and video projects. We will examine digital media as a tool for seeing, exploring, expressing and social critique. By analyzing literature, films, video games and interactive artworks, we will look at the various forms of dynamic storytelling in relationship to memory and time. Issues that will be discussed include subjectivity, sequences and transitions, rhythm and repetition, interactivity and the role of the observer.

Communication and Public Relations Overview of the key concepts involved in managing and developing PR strategies and reputation management. There is an emphasis on how PR is evolving into "reputation management". Focus is placed on how organizational, brand and managerial communications can be developed and aligned with brand strategy.One of the principal messages of the course is how PR professionals can adapt to new technologies that cover social influence, apps, and customer interaction, in order to add value through engagement. The course highlights proactive and strategic management of brands and their communication to a wide range of stakeholders.The course will be of benefit to anyone who wants to gain an overview of current practices in PR, branding and communication strategies, with a focus on managing the overall reputation, identity and positioning of a brand. The training has a multidisciplinary approach that reflects the skills and knowledge currently needed to develop, control and defend a brand. Emphasis is on practical application of current issues and practices taking place in the industry.

Media and Health This course will examine the ways in which the media can be used as a tool to improve health. It will also investigate the ways in which the media has had a negative impact on health behaviors in the population. Looking at specific topics like tobacco, food and nutrition, we will explore the intersection of media, advocacy, advertising and entertainment and the impact of media broadly on health behavior and society. The course will also provide students the opportunity to practice strategically working with the media to address health problems.

Teacher Qualifications

All teachers are registered with the Committee for Private Education (CPE). All teachers have the required qualifications
Average Teacher-Student Ratio is 1:30
Please note that the maximum number of students in the classroom is subjected to the maximum allowable seating capacity

Education Pathways

For study advancement, students may consider taking up Advanced Diploma in Mass Communication by City Metropolitan College.

Entry Requirements

Minimum Age: 16 Year Old
Obtained at least 3 passes with credit in GCE 'O' Levels in any subjects or equivalent
Obtained at least C6 in GCE 'O' Level English or equivalent