Overview

The Higher Diploma in Mass Communications provides students with the necessary theoretical knowledge and practical skills in the interdisciplinary fields of mass communications, i.e. journalism, film, and multimedia. It equips students with general transferable skills which are of relevance to a wide range of careers in the field of mass communications. The Higher Diploma is designed to help develop students’ analytical techniques and problem solving skills, enabling them to evaluate evidence, arguments and assumptions in the field of mass communications.

Objective

The primary aim of the Advanced Diploma in Mass Communication programme is to equip students with all the necessary practical and theoretical knowledge related to mass communication at an advanced level.

Course Structure

The programme consists of 8 modules:Media Ethics and Law, Media Principles, Sports communication, Magazine Media Communication,Social Media and Online Communication,International Communications,Mass Media Research and Graduation Project

Course Synopsis

Media Ethics and Law Media Law and Ethics aims to improve student’s awareness of ethical and legal issues in the media industry. It provides a foundation in media law in Singapore and theoretical principles of ethical philosophies. This course gives students a practical grounding on media law and ethics by presenting a wide spectrum of legal issues and ethical dilemmas faced by media practitioners. It provides a roadmap for students to explore the legal and ethical facets of media production and consumption. This course will also touch on global and digital trends affecting the works of media practitioners and how they alter their decision-making processes. The case studies cover a range of ethical and legal issues related to journalism, broadcasting, advertising, public relations, and entertainment.

Media Principles This module sets the foundation in theoretical and practical skills in digital media. It delves into the fundamentals of digital media and its impact on business and communications. Students will explore technical and aesthetic aspects of common tools used in the digital media industry.

Sports Communication This course examines the interrelationship between sports and media in today’s society and how that interrelationship reinforces social values, sometimes challenges social norms, and draws on the cultural identification of class, race, and gender to identify sports values with cultural values. Drawing on theories of rhetoric and social criticism, we will examine media’s role in telling the story of sports and, in telling that story, shaping and reinforcing cultural values. Students will study several critical approaches to sports and public discourse and will apply those approaches to sports organizations, the news media, and popular media.

Magazine Media Communication Magazine MediaCommunication as a subject of study enables you to be a part of understanding these profound societal shifts. This subject examines the influence and impact of the media and new information technologies. Students will be able to acquire the principles and techniques of commercial radio broadcasting. Students learn about licensing, sales, research, programming, and federal regulations. Students get hands-on experience with up-to-date broadcast equipment while learning audio console operation.

Social Media and Online CommunicationThis course will explore the history, rise, and growth of social media as a 21st century communication practice. Students will study the advances that led to the creation of social media and just as importantly examine how the use of social media fed its growth. Students will develop social media communication plans and practice digital communication using online tools such as Facebook, Twitter, LinkedIn, Kickstarter, YouTube, Flickr, Digg, and Tumblr.

International CommunicationsThis class examines the role of communication in two areas: third world development and international relations. In the area of development communication, we will study the evolution of major theories of development, current problems facing development communicators, and concrete applications of communication to problems in development. In the area of international relations, we will study theoretical and practical concepts of communication from both contemporary and historical perspectives, particularly as they relate to issues of cultural autonomy, political rights, and social justice.

Mass Media Research This course will explore the theories and application of communication research through qualitative and quantitative research techniques. It will examine the paradigms, methods and techniques that can be applied to research in the behavioral and social sciences, with specific emphasis on communication. To this end it will discuss surveys, case studies, experimental and quasi-experimental research, observation, focus group discussion, in-depth/intensive interview, content analysis, and document analysis. It will also examine the planning and setting out of research papers and dissertations and various modes of analysis of research findings as well as the application of statistical packages such as the SPSS to data analysis. Furthermore, the course will look at the development of abstracts and proposals and the skill to articulate the results to an audience or interested readership. Ultimately, students will be required to develop research proposals on any aspect of media and communication for their projects at the end of the course and to apply the learnt methods in carrying out the projects.

Graduation Project As part of the requirement for successful completion of the Advanced Diploma in Mass Communications programme, all course participants will have to undertake a graduation project.

Teacher Qualifications

All teachers are registered with the Committee for Private Education (CPE). All teachers have the required qualifications. Please refer to Our Teachers list in the website for more details.
Average Teacher-Student Ratio is 1:30
Please note that the maximum number of students in the classroom is subjected to the maximum allowable seating capacity.

Education Pathways

For study advancement, students may consider progressing to a degree course of relevant discipline offered by other Institutions/Universities subject to their acceptance at point of application.
Notes: Graduates progression pathway is subject to the respective Institutions’/Universities’ entry requirements at the point of application

Entry Requirements

Minimum Age: 19 Year Old
Polytechnic Diploma
Academic level: Successful completion of a Polytechnic Diploma in any field or equivalent.
Language proficiency: Obtained at least C6 in GCE 'O' Level English or equivalent